Have you ever thought about the potential for digital marketing employment in India? Is it an appealing career option or not?
The growth of media outlets has led to an increase in the need for digital marketing throughout time. It has surely opened up various professional options in India and around the world.
Digital marketing positions in India have huge potential. Before we get into the various digital marketing careers in India, look at the two following questions.
Table of Contents
What is digital marketing?
Marketing is the process of identifying, assessing, and then promoting a good or service that customers will find valuable. Marketing is the practice of showcasing your brand and all of its attributes to prospective buyers through commercials.
Digital marketing refers to the actual implementation of the whole marketing plan on digital media channels to reach online users.
In terms of its core elements, it is just the same, but slightly different owing to the medium and expectations of the user in the case of the medium.
Now anyone who can utilise traditional marketing ethics while providing innovative solutions to digital marketing can have a very bright future in this career field.
What is the Stipend for a digital marketing intern?
The salary of a digital marketing intern can vary depending on the company, location, and the candidate’s experience level. According to data from Internshala and Glassdoor, the salary range for a digital marketing intern in India is typically between Rs. 15,000 to Rs. 30,000 per month.
Here’s a table of the salary range for digital marketing interns in major cities in India:
| CITY | MONTHLY SALARY RANGE (IN INR) |
| Mumbai | Rs. 15,000 – Rs. 30,000 |
| Delhi | Rs. 10,000 – Rs. 25,000 |
| Banglore | Rs. 12,000 – Rs. 25,000 |
| Hyderabad | Rs. 10,000 – Rs. 18,000 |
| Chennai | Rs. 10,000 – Rs. 18,000 |
| Nagpur | Rs. 8,000 – Rs. 15,000 |
| Pune | Rs. 10,000 – Rs. 20,000 |
** Data in the Article is purely based on internet research and may depend on several factors like Location, Company, Education, Experience and Expertise.
What do digital marketing interns do?
Typically, such interns in digital marketing get to work under the close supervision of more experienced persons in social media marketing, SEO, PPC, email marketing, content marketing, etc.
A digital marketing intern should be eager to learn, thorough, and have strong communication abilities. They should be able to prioritise work in order to accomplish their goals because they will be managing multiple occupations at once.
These are some typical tasks and obligations of a digital marketing intern, though they will differ based on the company they work for:
- Manage Social Media Accounts: The intern will be in charge of social media account management, which includes posting content and monitoring user activity.
- Content Creation: Creating content like blogs, photos, and videos is a common responsibility for interns in digital marketing, depending on their area of expertise.
- Search Engine Optimization (SEO): as an intern, you may be tasked with conducting competitor and website analysis as well as keyword research.
- Pay-per-click (PPC) advertising: You may be in charge of establishing different PPC ad campaigns or monitoring the results of ongoing ads.
- Email Marketing: During your internship, you might use tools to manage lists, create emailers, and monitor email performance.
- Analytics and reporting: Assist with gathering and evaluating information regarding the success of digital marketing initiatives and generating reports for clients or internal teams.
Additionally, Influencer marketing involves digital marketers finding and partnering with influencers to increase brand awareness and boost conversions.
How to get a Paid Digital Marketing Internship: A Step-by-Step Guide
Try Internguru for Your First Internship
The greatest location to find your first internship is Internguru, so start your trip there. Internguru connects top internship opportunities in a variety of industries with aspiring talent.
Internguru is a new venture that is committed to assisting new hires. With a single, autonomous goal, Internguru assists professionals, students, and recent graduates in finding internships.
follow these steps to increase your chances of bagging a great internship:
Build your knowledge and Skills
It is essential for you to develop your understanding and skills in this industry before applying for internships in digital marketing. Some of the most important skills you should achieve include the following:
- Gain a fundamental understanding of digital marketing: Start to learn the basics of digital marketing. Learn about digital marketing channels, including how to use PPC advertising, email marketing, content marketing, social media marketing, and SEO.
- Take online courses or certifications: Websites like Internshala, Udemy, and Google Digital Garage have comprehensive digital marketing courses and certificates. Look out for courses that will study each and every aspect of digital marketing, including social media advertising, analytics, strategy building, and campaign management.
You can visit Internguru’s website and sign up for a training program in SEO Mastery to level up your game for an internship in Social Media.
- Develop analytical skills: Learn to use Google Analytics, or similar tools, which might provide interesting data on the behaviour of the users, the traffic your website gets, and whether your campaigns work. Expand your ability to analyze data and make decisions off of that.
- Improve your writing skills: Writing copy and content are essential skills in digital marketing. Practice writing blog posts, social media posts, ad copy, and email newsletters to hone your writing skills. Learn how to adapt your writing to persuade and convince specific audiences.
- Learn search engine optimization (SEO) techniques: When one tries to increase organic traffic to his website, SEO plays the most crucial role. Know the basic parameters of SEO, which involve link development, on-page optimization, keyword research, and technical SEO. Follow the latest updates on the algorithms and standards of SEO.
Join Internguru and learn the fundamentals of SEO and how to drive traffic and revenue for your clients using SEO.
- Gain social media marketing expertise: Social media sites are effective avenues for marketing. Discover how to build plans, produce interesting content, and evaluate social media data. Learn how to use well-known websites like YouTube, Facebook, Instagram, Twitter, and LinkedIn.
Create a detailed resume and portfolio
To demonstrate your abilities and expertise to prospective employers, your portfolio and resume are crucial. Experience, education, accomplishments, and abilities that are pertinent should all be highlighted in your resume. Here are some suggestions and examples to assist you:
Creating a Killer Resume
- Contact Information: Include your full name, phone number, email address, and LinkedIn profile (if applicable).
- Objective Statement or Summary: For a Paid Digital Marketing Internship, write a short statement summarising your principal qualifications and career objectives.
- Education: Information about your educational background may include the degree or degrees which you have earned, currently working towards, name of school, and date you would graduate (or plan on graduating).
- Relevant Experience: Add any freelancing work, part-time positions, or internships that indicate your proficiency in digital marketing. Be sure to describe specifics about the work and your accomplishments for each.
List relevant technological skills, from familiarity with advertising platforms and content management systems to social media and SEO tools, as well as analytics software. These should include hard (Facebook Ads and Google Ads, for example) and soft (cooperation and communication, for example) skills.
- Projects: Highlight any completed projects that show your ability to utilize digital marketing. This could involve setting up and managing social media campaigns, optimizing websites for the search engines, or devising content marketing strategies. Describe the outcome of each project.
- Certifications and Courses: Include any relevant certificates or online courses that you have undertaken, for example, from Coursera or Udemy, Google Ads Certification, or HubSpot Inbound Marketing Certification, among others.
- Achievements & Awards: Under the heading of your achievements, write down any award or distinction that you might have received in the field of digital marketing or in similar fields.
- References: References from an instructor, mentor, or prior employer who can be willing to attest to your strengths and work ethic. Have consent from the individuals referred before giving their contact number.
Creating A Portfolio That Sells
A digital marketing portfolio is a collection of samples of your work that emphasize your abilities and expertise.
Here are some examples of what you can include:
- Blog Posts: If you have written blog posts, show a few that would display your writing style, ability to engage readers, and your SEO expertise.
- Social Media Campaigns: Give instances of your own effective social media campaigns. Display the approach, material, and outcomes attained.
- Ad Copies: Examples of your word-of-mouth ad copy for more than one of the various platforms, like Google AdWords, Facebook AdWords or LinkedIn AdWords should be exhibited.
- SEO Projects: Examples of sites or pages that you have optimized for search engines must be part of SEO projects. Emphasise the improvements made, the keywords that were targeted, and the rise in organic traffic.
- Content marketing: Give examples of your own work, including articles, videos, podcasts, and infographics. Display your capacity to create interesting and educational content for your target market.
- Analytics Reports: Reports: Provide reports from tools such as social media analytics platforms or Google Analytics that demonstrate your capacity to evaluate data and extract insightful information.
- Website Design or Optimisation: Provide samples of websites you have designed or optimised, emphasising enhancements to user experience, search engine optimisation, and conversion rates, if you have such experience.
- Client or Team Projects: Provide case studies that describe the goals of the project, your role, the tactics used, and quantifiable outcomes if you have worked with others on digital marketing projects for clients or as a team.
Related: Become a pro with Internguru’s SEO Mastery Course
Keep in mind to display your portfolio in an orderly and aesthetically pleasing way. To display your work samples, you can make a specific website or use sites like Behance, LinkedIn, or Google Drive.
You may successfully showcase your abilities, expertise, and experience to prospective employers in digital marketing by fusing a strong CV with an extensive portfolio.
Network and reach out to digital marketing professionals
Networking Through LinkedIn
It is a potent networking tool rather than only a job board. Make connections with experts in the field of digital marketing, join organisations that are pertinent to your interests, and take part in conversations. Referrals are frequently used to fill internships, and being active on LinkedIn improves your visibility.
Getting a career in digital marketing requires networking. Make connections with professionals in the field by going to networking events and participating in online groups. Use LinkedIn and other social media sites to share your interest in digital marketing with professionals. Ask about internship options and ask for their advice or mentorship.
When communicating with experts in the field of digital marketing, it’s critical to be courteous, brief, and tailored in your correspondence.
Below are some tips to help you:
- Digital Marketing Professionals: Find professionals working in digital marketing positions or connected to businesses that spark your interest. Ask them for suggestions, information, and possible internships.
- Professors and Alumni: Make contact with your university’s professors or alumni who have contacts or experience in the field of digital marketing.
They can connect you with their professional network, offer insightful counsel, or suggest internships.
- Digital Marketing Communities: Participate in online forums, communities, or LinkedIn groups devoted to digital marketing. Participate in conversations, pose intelligent queries, and share your expertise to interact with professionals in these groups. By doing this, you may be able to make contacts and find internship chances.
Research Internship Opportunities
Find businesses that provide internships in digital marketing, then look at their requirements and application procedure. While some companies publish internships on their websites, others post them on job boards. Make sure your application meets the requirements of the organisation by carefully reading the job description.
You can use these procedures and a variety of tools to locate internship opportunities in digital marketing:
- Job Search Engines and Websites: Check out well-known employment search engines and websites like Internguru, Indeed, LinkedIn, and Glassdoor. To find related jobs, use phrases such as “Paid Digital Marketing Internship” or “digital marketing intern.” Sort the search results by region, sector, or particular businesses that catch your attention.
- Company Career Pages: Examine the career pages of businesses that you respect or that are well-known online. Numerous businesses post internship openings on their websites. To locate relevant positions, search for areas such as “Careers,” “Jobs,” or “Internships”.
Related: You can search for Internships and apply on Internguru.
- Professional Networking Platforms: Look for internship possibilities in digital marketing by using professional networking sites such as LinkedIn. Make connections with industry experts and follow relevant business sites.
Interact with their content and watch for any updates or internship opportunities they may provide.
- Career Centres at Universities: Consult the job placement office or career centre at your university. They can offer information on digital marketing chances through their network or business relationships, and they frequently have resources specifically for internships.
- Networking and Industry Events: Participate in online and offline networking events, conferences, and seminars on digital marketing. These gatherings are great chances to network with business leaders and get firsthand information about internship openings.
During networking events, take part in conversations, pose enquiries, and
indicate your interest in internships.
- Online Communities and Forums: Participate in groups, forums, and communities related to digital marketing on Facebook, LinkedIn, and Reddit. Participate in conversations, seek guidance, and monitor job openings posted in these groups. Furthermore, certain communities might post certain job openings or internships among themselves.
Apply for internships
Start submitting applications for internships as soon as you’ve located possible employers. Pay close attention to the application guidelines and customize your cover letter and resume for the particular internship. Demonstrate how your qualifications meet the needs of the business.
Prepare for interviews
You should be well-prepared if you are chosen for an interview. Do your homework, understand the company’s principles, and be ready to talk about your background and skills. Prepare a list of questions to ask the interviewer, such as what the internship entails, what abilities they are looking for, and what possibilities for growth and education are offered.
Frequently Asked Paid Digital Marketing Internship Interview Questions
- What makes you desire to work as an intern in paid digital marketing?
- What specific skills and background do you have in digital marketing?
- Could you give me an example of a project or campaign you worked on that was successful in the digital marketing space?
- How do you stay up to date with the latest advancements and technology in digital marketing?
- Have you made use of any specific platforms or tools for digital marketing (such social media management tools or Google Analytics)?
- What techniques do you employ to choose target customers for digital marketing campaigns and do market research?
- How does search engine optimisation (SEO) impact digital marketing strategies? Could you share your knowledge?
- What metrics do you employ to evaluate a digital marketing campaign’s effectiveness?
- Have you made use of paid advertising networks like Facebook Ads or Google AdWords? Could you describe your experience for me?
- What is the process for creating engaging content for online advertising?
- Could you provide an instance when you ran into an issue with a digital marketing project and how you resolved it?
- How can you simultaneously prioritise and oversee multiple digital marketing projects or activities?
How to Take Follow-up After Your Interview
Express your interest in the internship and thank the interviewer for their time by following up with them.
This will make you stand out from the competition and show your professionalism and desire.
How do you choose the right digital marketing training program in India?
It is crucial to pick a digital marketing training school in India that provides top-notch instruction and training. A quality digital marketing training program should have the following attributes:
- Experienced Faculty: The instructors should possess years of experience in the digital marketing sector and a thorough awareness of the most recent developments in the field.
- Style of learning: Select the type of content that you are most comfortable with, such as text, audio, live classes, video, etc.
- Analyse each program’s reviews: Examine the independent evaluations of the mentors and the institution.
- Speak with former Digital Marketing Institute students: Speak with former students of the program in digital marketing to gain insight from their candid experiences.
- Industry-Relevant Curriculum: The curriculum should be created to impart useful knowledge and abilities that are appropriate to the demands of the industry today.
- Practical Training: Gaining practical experience in digital marketing requires hands-on training with real-world projects and assignments.
- Certification: A quality digital marketing training program should offer recognised certifications that enhance your resume.
- Placement Assistance: The program should provide 100% placement assistance to help students locate employment opportunities in the field.
One such digital marketing training program in India that fulfills all the above criteria is Internguru. It offers its digital marketing training program, providing a comprehensive curriculum covering all digital marketing aspects.
How to get a Paid Digital Marketing Internship without any Prior knowledge (for freshers)
Getting a Paid Digital Marketing Internship as a fresher with no prior knowledge can seem daunting, but it’s not impossible.
Here are some steps you can follow to increase your chances of getting an internship:
- Learn the Fundamentals: Begin by being familiar with the fundamentals of digital marketing, such as SEO, SEM, email marketing, and social media marketing.
- Build a Portfolio: Assemble a portfolio that highlights your expertise and abilities in digital marketing. Add completed projects and emphasise any applicable degrees or certificates.
- Apply for Internships: Begin submitting applications for internships in digital marketing that are intended for recent graduates. Seek out internships that offer instruction and practical experience.
- Networking: Make connections with professionals in the field and go to conferences and events to expand your network. This can give you important industry insights and help you learn about internship opportunities.
- Consider a Training Program: Enrolling in a digital marketing training program, like the one offered by Internguru, can help you gain the necessary skills and knowledge to land an internship.
Internguru offers a comprehensive digital marketing course that provides both theoretical knowledge and practical training.
Upon completion of the course, students can also apply for internship opportunities provided by Internguru, which can be a great way to gain hands-on experience in the industry.
Paid vs Unpaid Internships: Comparative Analysis
- Paid Perks: Of course, the income is a bonus here, but Pay isn’t the only consideration when contemplating a paid internship in digital marketing. These jobs frequently offer mentorship, organised training programs, and the opportunity to work on important initiatives. They can also serve as a reminder to potential employers that your abilities were valued enough to merit payment. They might, however, require a greater degree of dedication and output, so be ready to give it your all and utilise all available resources.
- Unpaid Upsides: Unpaid internships in digital marketing shouldn’t be dismissed. They can offer flexibility, which is ideal if you’re juggling studies or other commitments. These roles can also provide a diverse range of experiences, as organisations may allow you to dip your toes into various projects. Keep in mind that the professional experience and information you will acquire—which can ultimately be invaluable—are not less valuable because you won’t be paid.
- Experience Equity: Experience is a valuable asset in the field of digital marketing. When considering internships, think about how the position will improve your résumé. More specialised experience or industry recognition may be provided by paid internships. Unpaid internships, on the other hand, might expose you to more digital marketing tools and strategies. Examine how each opportunity fits into your professional trajectory and your objectives.
- Networking: Internships are a great way to broaden your professional network, and networking is a very effective tactic. A paid internship may put you near decision-makers and professionals in the field. Offers of employment or useful references may result from this. Additionally, unpaid internships offer networking opportunities, frequently in a more laid-back setting that might support the development of real connections.
- Skill Spotlight: An internship, whether paid or unpaid, should contribute to the development of your digital marketing abilities. Paid jobs could concentrate on developing particular skills that meet the demands of the business. On the other hand, unpaid internships might provide a more comprehensive educational experience along with the opportunity to try out other facets of digital marketing. Make sure the internship you select enables you to work on actual tasks that enhance your skill set and portfolio.
- Decision Dynamics: A thorough evaluation of your present circumstances and future goals is necessary to make the best decision between a paid and unpaid internship in digital marketing. Take into account your financial requirements, educational prospects, room for development, and preferred work atmosphere. Keep in mind that every kind of internship has special advantages and can contribute significantly to your digital marketing career.
FAQs of Paid Digital Marketing Internship
Is Internguru’s digital marketing training program beneficial for an internship?
Getting an internship in digital marketing is possible after completing Internguru’s Digital Marketing Training Program. Students can use their newly acquired knowledge of digital marketing for real-world initiatives as part of this training program. In addition, students who complete the course and are interested in gaining expertise in digital marketing can apply for internships through Internguru.
How can I apply for a Paid Digital Marketing Internship online in India?
To apply for a Paid Digital Marketing Internship online, search for internships on job portals, company websites, and social media platforms. Find internships that match your skills and interests and are designed for your experience level.
For more details, read the blog given above.
Is a Paid Digital Marketing Internship necessary?
Although it is not required, it is strongly advised to obtain an internship in digital marketing. This is because it can provide a practical and hands-on experience that is not possible through self-study or classroom instruction. Additionally, meeting other powerful individuals in the field through an internship can help you develop a strong network of people you can learn from and develop with.
How to prepare for a digital marketing interview?
To get ready for a digital marketing interview, do some research on the business and the sector. Go over the job description and make a list of your experiences and abilities that fit the role. Provide instances of how you have applied these abilities in prior positions or initiatives.
Be ready to talk about your comprehension of digital marketing principles and offer instances of your prior application of them.
Your Turn:
So, this is all about the Paid Digital Marketing Internship. Now this is your turn to share your examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add? Let us know via comment.
